SHOULD THE PITCH DECK BE BEAUTIFUL IN DESIGN?
We are sure you must have heard that actions speak louder than words. But do you know other things beat the words?
Design, images, and visuals, YES!
Not just us humans but other living creatures on the planet earth find colourful and visually beautiful things more appealing. After all, everything that is visually attractive, on-point, and doesn’t take make of time and energy has to be loved by everyone.
Imagine if everyday surroundings and things unless not attractive don’t make an impression, why and how do you think that an average-designed pitch deck on which fundings of millions of dollars depends will do so?
We hope you got the answers but still we would like to discuss the aim of this article which seeks to address ‘If Pitch Decks should be beautiful in design?’ Well definitely yes, because many advantages come with beautiful pitch decks.
However before we discuss why pitch decks should be beautiful, let’s see what makes pitch decks beautiful.
- Story narration or attention-grabbing introduction
- Limited but valuable information
- Use of graphs and images but remember less is more
- Use short and meaningful videos
- Suitable transitions matching each slide
- Engaging content
- Colors used in a balanced manner – not too bright, not too light.
- Readable fonts
- Sleek and consistent slides
- A Call to Action
Now that you know what can make your pitch deck visually beautiful and comfortable, let’s now hop onto discuss why pitch decks should be beautiful?
Let’s be real. None of us can sit for a long period of time during presentations. It does get boring. Think about investors. Your primary motive is to convince them, right? With little time in hands, they only give a few minutes to give to your pitch deck for investors and can turn it away if it does not meet their expectations. However, you can have them stick to their seats if your pitch deck presentation is beautiful, engaging, and filled with wholesome content!
Moving ahead, think about watching a documentary or a movie. Does the introduction part that is plain black and white make you excited? We bet, not! Whereas if an introduction is colourful, catchy, and interesting it gives you hope about the creativity that will be in the movie later. The same goes for beautiful pitch decks. It ensures lasting commitment. Investing in creating a beautiful pitch deck gives a signal that the same level of hard work and dedication will be there in future work and it increases the chances of you getting the funding.
On top of this, another benefit of a beautiful, carefully curated, and concise pitch deck is that it helps the audience retain the message. One of the most important things for any start-up is that they should not just stand out but be remembered for their vision and agenda by the viewers. And a beautiful pitch deck combined with some professional tips (please add the website link) is a sure-shot recipe for that!
Besides, a survey conducted in 2018 revealed that a well-designed pitch deck makes the presentation giver feel more confident. This is another reason to support the argument that why pitch decks should be beautiful. Imagine starting a pitch presentation and not feeling confident about it? Not just this, imagine how this will impact your plea for funding? This is why we are all in for a beautiful, visually stunning pitch deck with useful content!
Also, a pitch deck with the right information and visuals makes your investor pitch presentation engaging. According to researchers from the Massachusetts Institute of Technology (MIT), attractive visuals increase user engagement by as much as 94%. Here’s how. Instead of using all that time to read the heap of information written on your pitch deck, when you will leave it to the visuals to send the message and you will add to it by speaking with your audience, it will make your pitch engaging and add to the chances of your success.
Besides, a beautifully designed pitch deck offers flexibility. Yes! When the colors, graphics, charts, and data are speaking for you, then you don’t have to focus on reading it out. The same research by MIT found that the human brain processes entire images in as little as 13 milliseconds. If this is the case, then your task is to only substantiate the visuals with your arguments. All of us can forget things while giving pitch deck presentations so if this happens with you, whatever relevant ideas come to your mind, you can say it. And trust us when we say this, this flexibility is the biggest blessing ever.
Last but not the least, a beautiful pitch deck presentation can inspire your potential investors to act; which we are sure is your ultimate goal! If you have a start-up that has an agenda of generating a change in, let’s say, the medical industry, and your pitch deck containing the catchy visuals, stats, transitions, colors, and content stressing on the need, what makes you think that the investor will not fund your project? This is the power of a beautiful pitch design!
So…. Should the Pitch Deck be Beautiful in Design?
The answer again is YES! Pitch deck’s primary purpose is to not just help your potential investor know about your business but secure the funding or sometimes have another meeting to provide more valuable information, which is equally good. We don’t want a straight-away no, right?
Where the established businesses might not pay much attention to the looks and beauty of their pitch, the investor pitch deck of start-ups needs to stand out and that’s possible only with a beautiful pitch deck.
Always note and keep in mind that a beautiful pitch deck is not just about beautifying it but beautifying it effectively. This includes choosing the right type of images, transitions, text, font, stats, short videos, and most importantly colors.
We understand that you being a start-up will have a lot on your plate right now….so how about you leave not just the beautification of your pitch deck presentation but the whole pitch deck on Pitch Edge Deck? We will research, design, and create a pitch deck for your start-up and help you not only communicate with your investor but contribute to helping you create the impact your start-up aims to create!
Get in touch with us for a creative session!
